2015 GMC Canyon Opens Midsize Truck Segment to Many More Customers

With the release of the 2015 GMC Canyon, as well as its sister vehicle, the Chevrolet Colorado, GM is working hard to make the midsize truck segment relevant again. As you know, loyal DeVoe Buick GMC customers, the pickup truck is eternally popular, but it can also be very expensive to own, especially because of high gas prices. However, midsize trucks like the Canyon give you the capability you demand from a truck without all those high fuel prices.

midsize truck segment

2015 GMC Canyon

“The all-new Canyon is the segment’s first premium midsize truck, delivering class-leading capabilities with the brand’s signature refinement,” said Duncan Aldred, vice president of GMC Sales and Marketing. “It’s an efficiently sized, maneuverable package for customers who want the cargo-hauling and trailering versatility of a truck without the size of a full-size pickup.”

Come see us at DeVoe to learn more about the Canyon, to ask us about its powertrain configurations, trims, standard and available features, and much, much more. We think you’ll soon be convinced that the Canyon doesn’t just compete in its segment; it already owns its segment.

Buick’s New Marketing Campaign Making a Splash

Buicks aren’t for old people anymore. The brand’s new marketing campaign has been launched, which pokes a bit of fun at the “old fogey” reputation Buick once carried. Today, the automaker boasts an attractive lineup of modern cars and crossovers that are attracting younger buyers who once ignored the Buick brand altogether.

Buick's new marketing campaign

2014 Buick Encore

Beginning earlier this year, General Motors began a complete re-launch of its brand with a new message: “Sure doesn’t look like a Buick!” There is no doubt that this campaign is working in the automaker’s favor. The commercials each feature people who can’t wrap their heads around the fact that the car in front of them is a Buick. Nielsen measurements rate one of the current spots as Buick’s top-rated commercial in several years.

This year, Buick continues its role as an NCAA sponsor, and appropriately, is releasing five new commercials over the course of the season. The Buick ads were created by Leo Burnett, and each one continues the theme of people failing to recognize a Buick when they see one.

Buick is GM’s fastest growing brand, with sales up 12 percent through July, compared to only 5 percent for the industry as a whole. Brand-new vehicles featuring modern designs, cutting edge technology, and premium materials combined with fun, fresh marketing efforts are contributing to Buick’s impressive success.

Check the commercials out here.

Are you ready to change the way you think about Buick? Stop by DeVoe Buick GMC to see what all the hype is about.

Reaching American Soil: Buick Drop-top to Resemble Opal Cascada

American dealers recently received a preview of the new Buick-badged Opel Cascada convertible, which is projected for U.S. release in late 2015 as a 2016 model. Auto News reports that “dealers were shown a drop-top version of the Opel Cascada at a business meeting in suburban Detroit in mid-August, according to two people who attended.” The convertible has a soft folding roof that “cascades” into the rear of the car seamlessly.

The two-door, four-seat car is basically identical to the standard European Opel. GM officials have not discussed the powertrain lineup that will be used on the car, but it is safe to assume it will be similar to that of the Opel. In Europe, the Cascada is powered by a 1.4-liter turbocharged gasoline engine, a 1.6-liter turbo, or a 2.0-liter diesel.

The drop-top could be a nice addition to the Buick lineup. The car will essentially be a Buick version of the Opel Cascada, which went on sale in the first half of 2013 in Europe. Minor exterior changes will be made to give it a more traditional Buick appearance. Plan to get your new Buick from us at DeVoe Buick GMC!

The Sierra 3500HD is the Ultimate Heavy Duty Pickup

The 2015 GMC Sierra 3500HD took home top honors in the 1-ton diesel category the heavy-duty challenge by Cars.com, PickupTrucks.com, and Mrtruck.com. The Sierra beat out the Ford F-350 which is equipped with a Powerstroke diesel engine and the Ram 2500 which features a Cummins diesel.

Sierra 3500HD

2015 GMC Sierra 3500HD

The Sierra 3500HD showed off its impressive control while towing and its diesel exhaust brake which will help drivers when towing larger loads for long periods of time. The Sierra also offers an impressive 0-60 mph time and great fuel economy. All three trucks were put to 19 different tests which included a quarter mile track, fuel economy, and tough hill inclines. All tests were completed using monster trailers.

Auto enthusiasts from Cars.com, PickupTrucks.com, and Mrtruck.com also like that although the 3500HD’s primary function is work, the interior boasts impressive technologies and plush luxury. Evaluators noted the 8-inch navigation screen and its comfy interior feel.

In the end, the car enthusiasts ranked the heavy-duty pickups. The Sierra 3500 finished first, the Ram 3500 finished second, and the Ford F-350 rounded out the group in the third spot.

Buick Has Increases in Consumer Satisfaction

Here at DeVoe Buick GMC, we’re always looking to make customers happy, and we like to think our customers leave the dealership satisfied. So, you can imagine how happy we were when a recent study found Buick customer satisfaction was on the rise.

Not only has Buick, along with Chevy, seen increases in consumer satisfaction in the last year, but those two brands are the only in the U.S. to see improvement, with the others either staying the same or decreasing.

The report from the American Customer Satisfaction Index (ACSI) tracks and compares 21 brands of automobiles.  The ACSI asks 4,360 consumers about their overall satisfaction and their experiences with their brand.

The report says, “A considerable investment in Buick appears to be paying off for General Motors. Sales are up 12.5 percent for the first half of the year – the largest increase for any GM car – led by a surge in sales for Buick Encore.”

increases in consumer satisfaction

Check out the 2014 Buick Encore at DeVoe Buick GMC!

Buick May Have a New Crossover

new crossover

2014 Buick Encore – Available now at DeVoe Buick GMC!

Drivers everywhere are choosing Buick for its affordable luxury. One of the most popular models is the 2014 Encore compact crossover. The Encore is perfect for those who like to sit high like in an SUV while maintaining great efficiency and enjoying the convenience of a smaller car. Motor Authority recently released an article stating that Buick may be introducing a new crossover!

The Buick Envision Crossover is set to be available sometime in 2015, but will start out in the Chinese market. Speculators show that the Envision Crossover will fit just between the Encore and Enclave. It is slightly bigger than the Encore, but not quite as big as the Enclave. Interior features include a leather-wrapped and heated steering wheel, steering wheel-mounted audio controls, cruise control, panoramic sunroof, noise canceling system, and leather accentuated accents.

Buick suspected new crossover is powered by a 2.0-liter four cylinder engine and a six-speed automatic transmission. The Envision will have Buick’s FlexRide suspension system which will give drivers the ability to switch between four distinct driving modes.

Here at DeVoe we hope that the Envision will be available here in the U.S. soon, until then we will wait for its official unveiling on August 28th! Stay tuned…

2015 GMC Canyon Brings Even Better Value This Fall

General Motors has announced that the all-new 2015 GMC Canyon mid-size pickup truck will start at only $21,880, including a $925 transportation fee.

2015 GMC Canyon

2015 GMC Canyon – Coming Soon to DeVoe!

The 2015 Canyon looks like it’ll quickly become a favorite at the DeVoe Buick GMC dealership when it launches this fall, thanks to its great value and standard equipment. It’s got a direct-injected 2.5-liter four-cylinder engine that cranks out 200 horsepower, signature LEDs, four-way power driver’s seat, CornerStep rear bumper, and 16-inch aluminum wheels.

It also comes with Pro Grade Protection, which includes five-year/100,000-mile powertrain warranty, three-year/36,000-mile bumper-to-bumper warranty, and two-year/24,000-mile standard scheduled maintenance.

Customers looking to get even more bang for their buck can also choose among the additional trims and options, including EZ-lift and lower tailgate, eight-inch diagonal color-touch radio with Intellilink, and OnStar 4G LTE with Wi-Fi hotspot.

“The all-new Canyon provides a one-two punch that customers tell us they’ve been waiting for,” said Canyon Marketing Manager Kenn Bakowski. “Now they can get a premium vehicle in terms of styling, features and technology, with all the inherent capabilities and maneuverability of a mid-size pickup.”

How to Use your GPS Legally

How to use your GPS LegallyDid you know that using a GPS while driving can be considered illegal? Well… it depends on when and how you use it. We think that GPSs can save a lot of time and effort which is why we want to educate you on how to use your GPS legally.

According to a recent article by Consumer Reports, the NHTSA reported that 421,000 people were hurt and or died in collisions involving distracted drivers. Some of those accidents occurred while drivers were inputting data or looking at directions on their GPS.

Here are a few tips when using your GPS. You should follow these at all times to remain focused on the road and to refrain from getting a ticket.

  • Choose the right device for you. If you do a lot of commuting where you need a GPS, consider getting a standalone GPS instead of using your smartphone. Smartphones eat data and battery life that you may need later.
  • Get as hands-free as you can. In no state are you allowed to hold a electronic device like a smartphone or GPS while you’re driving. Make sure you program your device for the destination before you take off.
  • Mount your device in the right spot. Don’t let your GPS hinder your ability to see out of the windshield. Try sticking your GPS to the dashboard instead of suctioning it to the windshield. Windshield mounts are illegal in 28 states anyway.

Do you have any GPS tips you would add to this list? Let us know in the comment section below! Happy Travels from DeVoe Buick GMC.

If you want luxury, check out the 2014 Buick Regal

2014 Buick Regal

2014 Buick Regal

While other automakers such as BMW and Mercedes-Benz may appear to be the best when it comes to luxury, Consumer Reports says that they have some stiff competition. Consumer Reports even went as far as saying, “the latest Buick Regal is about the equal of much more expensive [brands].”

Here at DeVoe Buick GMC, we couldn’t agree more that the 2014 Regal offers the power, performance, and luxury that you would expect from its German competitors. The all-new Regal is, however, able to offer everything at an affordable price which is what really sets it apart from the others.

Drivers everywhere are happy that Buick has decided to go back to its roots by offering sporty luxury. Buicks aren’t just your grandma’s grocery-getter anymore. When it comes to performance the Regal beat out the Volvo S60, tied the Mercedes-Benz C250, and came within a point of the class leader – the BMW 328i.

If you would like to know more about how the 2014 Buick Regal stacks up against its competition, stop by our Naples, Florida dealership and test drive one for yourself.

The GMC Canyon gives you Full-Size Capabilities

full-size capabilities

2015 GMC Canyon Coming Soon to DeVoe Buick GMC!

The 2015 GMC Canyon is just another example of the old adage that good things come in small packages. The Canyon has the ability to give you full-size capabilities in a compact size. It stems from its 3.6-liter V6 engine which is able to produce up to 302-horsepower. Drivers can also opt for the smaller four-cylinder engine that makes 193-horsepower. No matter which engine you choose, you will surely love its capabilities.

The Canyon has a 41-ft. turning radius which makes it easier to maneuver and operate especially in crowded parking lots and busy city streets. Drivers also enjoy the fact that the Canyon will fit effortlessly in their garage. Measuring in at just over 212-inches for the crew cab configuration, the Canyon will park easily at almost any location.

The Canyon will be coming to our dealership this fall, be sure to come see how it will easily fit into your lifestyle at DeVoe Buick GMC!