General Motors has big plans for its truck brand. GMC’s truck lineup has a ton to offer, but seems to be all-too-often overlooked by shoppers. That’s about to change with GMC’s next ad campaign, which is sure to catch the attention of pickup truck-shoppers nation-wide. GMC has partnered with ad agency Leo Burnett on a “big umbrella campaign” that will showcase GMC as a premium, refined truck brand.
The upcoming campaign will also feature individual lines using the same theme to highlight each vehicle’s high-end features and capabilities. Duncan Aldred, US vice president in charge of GMC and Buick. has commissioned famed ad agency Leo Burnett in an effort to help GMC begin to attract non-GM buyers and boost their growth.
“We’ve got to evolve that into something that builds the brand itself,” Aldred said to Automotive News during a media test drive of the 2015 GMC Canyon midsize pickup. “The hard bit is breaking through and getting people to recognize it.”
GMC is already seeing impressive success this year, as the brand’s sales rose 10% through September, which is the strongest performance of GM’s four brands. Much of that can be attributed to GMC’s high-end sub-brand, Denali, which accounted for 20% of GMC’s total sales last year.
Adding brand-new, engaging, and bold advertising will surely only help GMC in its quest to turn heads and establish itself as a brand that offers refined, quality pickup trucks.
Stop by DeVoe Buick GMC to see just what we’re talking about – you might be surprised!
September marked the seventh straight month of sales gains for the GMC brand. It was also the best GMC September sales since 2008 with success rates up 28% year-over-year.
The 2015 GMC Yukon and Yukon XL had the biggest sales increase with retail sales up 76% when compared to last year. The GMC Acadia and Terrain also performed well and accounted for 38% of all GMC September sales.
“GMC’s growth in September hinged on offering distinctive style and sophistication in a number of packages, allowing a wide array of customers to find the one that best fits their lifestyle,” said Duncan Aldred, U.S. vice president, Buick and GMC, in a statement. “Expanding our pickup portfolio, especially with the new Canyon, allows GMC to further expand its horizons and reach new customers.”
GMC pickups also sold well, with the Sierra lineup gaining 20% when compared to last September. The heavy-duty 2500HD and 3500HD models are gaining in popularity and accounted for 27% of total Sierra retail sales last month.
The GMC lineup has always consisted of quality vehicles that are hard-working and long-lasting. Come find the GMC vehicle for you at DeVoe Buick GMC.
The 2015 GMC Canyon has begun making its way into dealerships nationwide. Besides introducing a number of segment firsts and earning several “best-in-class” titles (including fuel economy), the GMC Canyon was designed to fit into any lifestyle; and, it offers a variety of accessories so that buyers can make their Canyon their own.
2015 GMC Canyon
“The Canyon is a lifestyle enabler, and accessories that support lifestyles of all types are an important of part of tailoring the truck to a customer’s exact needs,” remarked Duncan Aldred, vice president of GMC Sales and Marketing. “Therefore, the accessories take their inspiration from how customers use their vehicle – and they are crafted by the same team of engineers that created the Canyon, for exceptional integration.”
One of the most exciting new features is GearOn™, a cutting edge cargo management system, which is described by the USPTSO as a “truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers, and cargo tie down rings.”
For the exterior of the 2015 GMC Canyon, the following accessories are available:
Grilles and grille inserts
Molded hood protector and splash guards
Rocker steps (off-road-style)
Tubular assist steps
The interior can be enhanced with:
All-weather floor mats
Heated cloth seats
Carpeted floor mats
Trailering accessories include:
Ball-mount trailer hitch
Finally, the pickup box offers a number of exciting accessories:
With the release of the 2015 GMC Canyon, as well as its sister vehicle, the Chevrolet Colorado, GM is working hard to make the midsize truck segment relevant again. As you know, loyal DeVoe Buick GMC customers, the pickup truck is eternally popular, but it can also be very expensive to own, especially because of high gas prices. However, midsize trucks like the Canyon give you the capability you demand from a truck without all those high fuel prices.
2015 GMC Canyon
“The all-new Canyon is the segment’s first premium midsize truck, delivering class-leading capabilities with the brand’s signature refinement,” said Duncan Aldred, vice president of GMC Sales and Marketing. “It’s an efficiently sized, maneuverable package for customers who want the cargo-hauling and trailering versatility of a truck without the size of a full-size pickup.”
Come see us at DeVoe to learn more about the Canyon, to ask us about its powertrain configurations, trims, standard and available features, and much, much more. We think you’ll soon be convinced that the Canyon doesn’t just compete in its segment; it already owns its segment.
Buicks aren’t for old people anymore. The brand’s new marketing campaign has been launched, which pokes a bit of fun at the “old fogey” reputation Buick once carried. Today, the automaker boasts an attractive lineup of modern cars and crossovers that are attracting younger buyers who once ignored the Buick brand altogether.
2014 Buick Encore
Beginning earlier this year, General Motors began a complete re-launch of its brand with a new message: “Sure doesn’t look like a Buick!” There is no doubt that this campaign is working in the automaker’s favor. The commercials each feature people who can’t wrap their heads around the fact that the car in front of them is a Buick. Nielsen measurements rate one of the current spots as Buick’s top-rated commercial in several years.
This year, Buick continues its role as an NCAA sponsor, and appropriately, is releasing five new commercials over the course of the season. The Buick ads were created by Leo Burnett, and each one continues the theme of people failing to recognize a Buick when they see one.
Buick is GM’s fastest growing brand, with sales up 12 percent through July, compared to only 5 percent for the industry as a whole. Brand-new vehicles featuring modern designs, cutting edge technology, and premium materials combined with fun, fresh marketing efforts are contributing to Buick’s impressive success.
American dealers recently received a preview of the new Buick-badged Opel Cascada convertible, which is projected for U.S. release in late 2015 as a 2016 model. Auto News reports that “dealers were shown a drop-top version of the Opel Cascada at a business meeting in suburban Detroit in mid-August, according to two people who attended.” The convertible has a soft folding roof that “cascades” into the rear of the car seamlessly.
The two-door, four-seat car is basically identical to the standard European Opel. GM officials have not discussed the powertrain lineup that will be used on the car, but it is safe to assume it will be similar to that of the Opel. In Europe, the Cascada is powered by a 1.4-liter turbocharged gasoline engine, a 1.6-liter turbo, or a 2.0-liter diesel.
The drop-top could be a nice addition to the Buick lineup. The car will essentially be a Buick version of the Opel Cascada, which went on sale in the first half of 2013 in Europe. Minor exterior changes will be made to give it a more traditional Buick appearance. Plan to get your new Buick from us at DeVoe Buick GMC!
The 2015 GMC Sierra 3500HD took home top honors in the 1-ton diesel category the heavy-duty challenge by Cars.com, PickupTrucks.com, and Mrtruck.com. The Sierra beat out the Ford F-350 which is equipped with a Powerstroke diesel engine and the Ram 2500 which features a Cummins diesel.
2015 GMC Sierra 3500HD
The Sierra 3500HD showed off its impressive control while towing and its diesel exhaust brake which will help drivers when towing larger loads for long periods of time. The Sierra also offers an impressive 0-60 mph time and great fuel economy. All three trucks were put to 19 different tests which included a quarter mile track, fuel economy, and tough hill inclines. All tests were completed using monster trailers.
Auto enthusiasts from Cars.com, PickupTrucks.com, and Mrtruck.com also like that although the 3500HD’s primary function is work, the interior boasts impressive technologies and plush luxury. Evaluators noted the 8-inch navigation screen and its comfy interior feel.
In the end, the car enthusiasts ranked the heavy-duty pickups. The Sierra 3500 finished first, the Ram 3500 finished second, and the Ford F-350 rounded out the group in the third spot.
Here at DeVoe Buick GMC, we’re always looking to make customers happy, and we like to think our customers leave the dealership satisfied. So, you can imagine how happy we were when a recent study found Buick customer satisfaction was on the rise.
Not only has Buick, along with Chevy, seen increases in consumer satisfaction in the last year, but those two brands are the only in the U.S. to see improvement, with the others either staying the same or decreasing.
The report from the American Customer Satisfaction Index (ACSI) tracks and compares 21 brands of automobiles. The ACSI asks 4,360 consumers about their overall satisfaction and their experiences with their brand.
The report says, “A considerable investment in Buick appears to be paying off for General Motors. Sales are up 12.5 percent for the first half of the year – the largest increase for any GM car – led by a surge in sales for Buick Encore.”
Check out the 2014 Buick Encore at DeVoe Buick GMC!
2014 Buick Encore – Available now at DeVoe Buick GMC!
Drivers everywhere are choosing Buick for its affordable luxury. One of the most popular models is the 2014 Encore compact crossover. The Encore is perfect for those who like to sit high like in an SUV while maintaining great efficiency and enjoying the convenience of a smaller car. Motor Authority recently released an article stating that Buick may be introducing a new crossover!
The Buick Envision Crossover is set to be available sometime in 2015, but will start out in the Chinese market. Speculators show that the Envision Crossover will fit just between the Encore and Enclave. It is slightly bigger than the Encore, but not quite as big as the Enclave. Interior features include a leather-wrapped and heated steering wheel, steering wheel-mounted audio controls, cruise control, panoramic sunroof, noise canceling system, and leather accentuated accents.
Buick suspected new crossover is powered by a 2.0-liter four cylinder engine and a six-speed automatic transmission. The Envision will have Buick’s FlexRide suspension system which will give drivers the ability to switch between four distinct driving modes.
Here at DeVoe we hope that the Envision will be available here in the U.S. soon, until then we will wait for its official unveiling on August 28th! Stay tuned…
General Motors has announced that the all-new 2015 GMC Canyon mid-size pickup truck will start at only $21,880, including a $925 transportation fee.
2015 GMC Canyon – Coming Soon to DeVoe!
The 2015 Canyon looks like it’ll quickly become a favorite at the DeVoe Buick GMC dealership when it launches this fall, thanks to its great value and standard equipment. It’s got a direct-injected 2.5-liter four-cylinder engine that cranks out 200 horsepower, signature LEDs, four-way power driver’s seat, CornerStep rear bumper, and 16-inch aluminum wheels.
It also comes with Pro Grade Protection, which includes five-year/100,000-mile powertrain warranty, three-year/36,000-mile bumper-to-bumper warranty, and two-year/24,000-mile standard scheduled maintenance.
Customers looking to get even more bang for their buck can also choose among the additional trims and options, including EZ-lift and lower tailgate, eight-inch diagonal color-touch radio with Intellilink, and OnStar 4G LTE with Wi-Fi hotspot.
“The all-new Canyon provides a one-two punch that customers tell us they’ve been waiting for,” said Canyon Marketing Manager Kenn Bakowski. “Now they can get a premium vehicle in terms of styling, features and technology, with all the inherent capabilities and maneuverability of a mid-size pickup.”
Richard DeVoe is a proud member of the DeVoe Automotive team. Being the grandson of the DeVoe Automotive founder, Rich has spent much of his time at DeVoe and would love to help you find your next car!