GM Foundation Contributes $2.875 Million to Higher Education

GM FoundationThe GM Foundation has announced that it will provide grants totaling $2.875 million in support of 29 universities and organizations across the country through its University/Organization Partner Program. The program works to provide funds to advance education curriculum in science, technology, engineering, and mathematics (STEM), along with other fields important to the automotive industry.

“The STEM workforce is and will continue to be a vital component in building communities and transforming our nation’s future,” said GM Foundation President Vivian Pickard in a statement. “By strengthening higher education programs and encouraging students to pursue STEM careers, we’re ensuring that the next generations of leaders and innovators will have the skills and education they’ll need to succeed and compete globally.”

These funds, which have totaled more than $13.7 million in grants through the University/Organization Partner Program since 2011, help provide resources to assist more students in graduating with STEM-related degrees. In addition, these funds help support design and manufacturing degree programs, diversity initiatives, student organizations, and career development resources.

Here at Devoe Buick GMC, we are proud to be part of an organization that puts a heavy emphasis on higher education.

2015 Buick Regal Five-Star Safety Rating Awarded by Federal Government

Buick Regal Five-Star Safety Rating

2015 Buick Regal

The 2015 Buick Regal sedan has been praised by the government for its safety. In fact, the Buick Regal five-star safety rating was recently announced by the National Highway Traffic Safety Administration (NHTSA)—the arm of the government concerned with vehicle safety.

This rating is based on three different tests: a frontal crash test, in which the Regal scored four stars; a side crash test, which awarded the Regal five stars; and a rollover crash test, which gained another four stars for the Regal.

This rating is for both the front-wheel and all-wheel-drive models of the Buick Regal.

The 2015 Buick Regal comes standard with a rearview camera, six airbags, stability control, traction control, and antilock brakes. Optional features include lane departure warning, adaptive cruise control, forward collision alert, and side blind zone alert.

The 2015 Buick Regal is already on dealer lots, and we are very excited at DeVoe Buick GMC to be able to offer you a top five-star safety rated vehicle.

GMC Vehicles Power the Macy’s Thanksgiving Day Parade

Everyone loves watching the Macy’s Thanksgiving Day Parade. The floats, balloons, and performances are enough to dazzle, and the nostalgia is palpable. This year’s 88th Macy’s Thanksgiving Day Parade was hauled down the streets of New York City by GMC vehicles, as it has been for 34 years.

This year the 2015 Canyon joined the fleet of 55 GMC automobiles. This brand-new midsize truck is proving its mettle by pulling the enormous floats. The Canyon has the capability to haul up to 7,000 lbs, leading its segment. It also takes its segment in horsepower (coming in at 200 hp or 305hp with different engine options) and EPA-estimated fuel economy (27 mpg or 26 with the options).

Macy's Thanksgiving Day Parade

Stop by DeVoe Buick GMC to see the 2015 GMC Canyon!

Speaking of engine options, the Canyon comes equipped with either a 2.5-liter four-cylinder or a 3.6-liter V6 drivetrain under the hood. The Canyon starts at $21,880.

Here at DeVoe Buick GMC we are proud of our brand’s participation of such a beloved piece of American history and believe that GMC and its vehicles make this event possible.

New Buick LaCrosse Receives Reliability Award

Buick LaCrosse reliability award

2015 Buick LaCrosse

If you’ve been watching TV for the past few months, you’ve probably noticed a shift in Buick’s marketing strategies. The brand has vastly improved its lineup, and people—both in those commercials and in real life—are definitely taking notice. It looks like the experts are taking notice now, too, as the new Buick LaCrosse recently won a well-deserved award for highest predicted reliability in its full-size sedan segment from Consumer Reports.

Allow us to list some of the great features that led to the Buick LaCrosse reliability award. First off, it has powertrain options—from the four-cylinder engine with 182 horsepower and eAssist technology to the V6 version with 304 horsepower. The LaCrosse also comes with OnStar 4G LTE Wi-Fi connectivity, all-wheel drive, and the exclusive Buick Hi-Per Strut suspension system.

Obviously, the LaCrosse outclasses the competition easily, so come see us here at DeVoe Buick GMC to see it in person. Our friendly staff is waiting to help you find the perfect Buick, so you can impress everyone in your new neighborhood with your brand new car—and surprise them when you tell them it’s actually a Buick!

The Future of Buick and GMC is Looking Bright

future of Buick and GMCBuick-GMC Vice President Duncan Aldred was the spotlight in a recent episode of Autoline This Week for a long interview. He talked about the success of both brands this past year, as well as the future of Buick and GMC.

Aldred just took on this position earlier this year, and is in a great place to continue the acceleration of both brands. When talking about GMC, Aldred said that lower fuel prices have helped the brand’s sales this past year, and he expects that momentum to continue into the 2016. Next year, GM will also launch a new ad campaign that will “tell the GMC story,” Aldred said, and “position it very much as a premium brand.”

As for Buick, Aldred said there are no plans to expand the five-car lineup much. He indicated that if it gets too big, it could “cannibalize itself, and everyone gets too confused.” With a relatively small lineup, this allows the brand to really focus on specific marketing and getting to know each individual vehicle.

For even more details about the future of both of these brands, check out the full 26-minute interview below.

http://www.youtube.com/watch?v=Gc35IlKkabs#t=734

What do you hope to see in the future of Buick and GMC?

GM Plans Lansing Lambda CUV Plant Expansion

Lansing Lambda CUV Plant Expansion

2015 GMC Acadia

The crossover segment is currently one of the most rapidly growing segments in the car industry, making it no surprise that many carmakers are increasing the production rate of their crossover vehicles. General Motors is no exception to this and has recently invested $63 million in a Lansing Lambda CUV plant expansion. This plant builds some of GM’s most popular crossovers, such as the Chevrolet Traverse, GMC Acadia, and Buick Enclave.

“UAW members have a proud history of building quality vehicles in the Lansing Delta Township plant and they look forward to the changes and upgrades made possible by what workers and management are able to achieve by working together,” said UAW Vice President Cindy Estrada, who directs the union’s national GM Department. “The investment in the plant and in UAW Local 602 members means workers will have an updated environment in which they can continue delivering quality workmanship for years to come.”

Lansing Lambda CUV Plant Expansion

2015 Buick Enclave

This new expansion will increase the plant’s floor space by roughly 263,000 square feet. Of that space, 181,000 will be dedicated for an updated body shop with cutting-edge robots. The rest of the space will be delegated to a paint show and an area for general assembly.

With this new space, it’s possible that GM might introduce a new crossover to its lineup. Make sure you check back to DeVoe Buick GMC later to see if there has been a new addition!

GMC to Begin Huge Brand-Building Denali Campaign Next Year

brand-building Denali campaign

2015 GMC Sierra Denali

Prepare yourself. 2015 will be the year of GMC. Everywhere you turn, you’ll be learning something new about all of GMC’s great products. The automaker is planning what GM Authority is calling a “marketing blitz.”

Where there is a will, there is a way. Duncan Aldred, VP of GMC, said, “There is a will within the company.” And it’s that will which kickstarts what he calls a “big umbrella campaign” next year.

Aldred went on say that this huge campaign has got to evolve into “something that builds the brand itself.” With that, GMC is trying to increase brand recognition. They’ve certainly got the sales; they just need to augment their image.

Previously, the prestige and benefits of the Denali sub-brand have been passed by word-of-mouth among loyal customers. Not anymore. The focus of the marketing campaign will be the Denali sub-brand. This makes sense; 20% of sales in 2013 were Denali-enhanced GMCs, so why not start a brand-building Denali campaign?

Visit Devoe Buick GMC today!

The Buick Verano’s Tires Are Key to the Perfect Ride

Verano's TiresHave you ever considered how much planning and strategizing it takes to design the best tires for your vehicle? For the Buick Verano, the GM Tire-Wheel Systems group worked hard, collaborating with Continental Tire to provide you with tires that will not only get you from point A to point B, but will also maximize your driving experience, improve your fuel economy, and help to keep you safe.

Chris Arabian, a member of GM’s Tire-Wheel Systems team, said of the Verano’s tires, “For the Verano, we needed to ensure we provided ride comfort, while also balancing fuel economy and rolling resistance, and delivering an engaging driving experience.”

The Verano’s base trim is outfitted with 17-inch tires engineered to increase fuel economy and decrease rolling resistance.  The model’s Turbo trim wears 18-inch tires, improving the vehicle’s responsive handling and sporty drive.

We at DeVoe Buick GMC think GM’s team hit the nail on the head in choosing the Verano’s tires, but you can stop by and take a test drive to see for yourself.

Ad Agency Leo Burnett to Develop GMC’s Next Ad Campaign

GMC's Next Ad Campaign

2015 GMC Sierra HD Pickup

General Motors has big plans for its truck brand. GMC’s truck lineup has a ton to offer, but seems to be all-too-often overlooked by shoppers. That’s about to change with GMC’s next ad campaign, which is sure to catch the attention of pickup truck-shoppers nation-wide. GMC has partnered with ad agency Leo Burnett on a “big umbrella campaign” that will showcase GMC as a premium, refined truck brand.

The upcoming campaign will also feature individual lines using the same theme to highlight each vehicle’s high-end features and capabilities. Duncan Aldred, US vice president in charge of GMC and Buick. has commissioned famed ad agency Leo Burnett in an effort to help GMC begin to attract non-GM buyers and boost their growth.

“We’ve got to evolve that into something that builds the brand itself,” Aldred said to Automotive News during a media test drive of the 2015 GMC Canyon midsize pickup. “The hard bit is breaking through and getting people to recognize it.”

GMC is already seeing impressive success this year, as the brand’s sales rose 10% through September, which is the strongest performance of GM’s four brands. Much of that can be attributed to GMC’s high-end sub-brand, Denali, which accounted for 20% of GMC’s total sales last year.

Adding brand-new, engaging, and bold advertising will surely only help GMC in its quest to turn heads and establish itself as a brand that offers refined, quality pickup trucks.

Stop by DeVoe Buick GMC to see just what we’re talking about – you might be surprised!

Best GMC September Sales Since 2008

September marked the seventh straight month of sales gains for the GMC brand. It was also the best GMC September sales since 2008 with success rates up 28% year-over-year.

GMC September Sales

GMC Yukon

The 2015 GMC Yukon and Yukon XL had the biggest sales increase with retail sales up 76% when compared to last year. The GMC Acadia and Terrain also performed well and accounted for 38% of all GMC September sales.

“GMC’s growth in September hinged on offering distinctive style and sophistication in a number of packages, allowing a wide array of customers to find the one that best fits their lifestyle,” said Duncan Aldred, U.S. vice president, Buick and GMC, in a statement. “Expanding our pickup portfolio, especially with the new Canyon, allows GMC to further expand its horizons and reach new customers.”

GMC pickups also sold well, with the Sierra lineup gaining 20% when compared to last September. The heavy-duty 2500HD and 3500HD models are gaining in popularity and accounted for 27% of total Sierra retail sales last month.

The GMC lineup has always consisted of quality vehicles that are hard-working and long-lasting. Come find the GMC vehicle for you at DeVoe Buick GMC.