2015 GMC Canyon Opens Midsize Truck Segment to Many More Customers

With the release of the 2015 GMC Canyon, as well as its sister vehicle, the Chevrolet Colorado, GM is working hard to make the midsize truck segment relevant again. As you know, loyal DeVoe Buick GMC customers, the pickup truck is eternally popular, but it can also be very expensive to own, especially because of high gas prices. However, midsize trucks like the Canyon give you the capability you demand from a truck without all those high fuel prices.

midsize truck segment

2015 GMC Canyon

“The all-new Canyon is the segment’s first premium midsize truck, delivering class-leading capabilities with the brand’s signature refinement,” said Duncan Aldred, vice president of GMC Sales and Marketing. “It’s an efficiently sized, maneuverable package for customers who want the cargo-hauling and trailering versatility of a truck without the size of a full-size pickup.”

Come see us at DeVoe to learn more about the Canyon, to ask us about its powertrain configurations, trims, standard and available features, and much, much more. We think you’ll soon be convinced that the Canyon doesn’t just compete in its segment; it already owns its segment.

Buick’s New Marketing Campaign Making a Splash

Buicks aren’t for old people anymore. The brand’s new marketing campaign has been launched, which pokes a bit of fun at the “old fogey” reputation Buick once carried. Today, the automaker boasts an attractive lineup of modern cars and crossovers that are attracting younger buyers who once ignored the Buick brand altogether.

Buick's new marketing campaign

2014 Buick Encore

Beginning earlier this year, General Motors began a complete re-launch of its brand with a new message: “Sure doesn’t look like a Buick!” There is no doubt that this campaign is working in the automaker’s favor. The commercials each feature people who can’t wrap their heads around the fact that the car in front of them is a Buick. Nielsen measurements rate one of the current spots as Buick’s top-rated commercial in several years.

This year, Buick continues its role as an NCAA sponsor, and appropriately, is releasing five new commercials over the course of the season. The Buick ads were created by Leo Burnett, and each one continues the theme of people failing to recognize a Buick when they see one.

Buick is GM’s fastest growing brand, with sales up 12 percent through July, compared to only 5 percent for the industry as a whole. Brand-new vehicles featuring modern designs, cutting edge technology, and premium materials combined with fun, fresh marketing efforts are contributing to Buick’s impressive success.

Check the commercials out here.

Are you ready to change the way you think about Buick? Stop by DeVoe Buick GMC to see what all the hype is about.

Reaching American Soil: Buick Drop-top to Resemble Opal Cascada

American dealers recently received a preview of the new Buick-badged Opel Cascada convertible, which is projected for U.S. release in late 2015 as a 2016 model. Auto News reports that “dealers were shown a drop-top version of the Opel Cascada at a business meeting in suburban Detroit in mid-August, according to two people who attended.” The convertible has a soft folding roof that “cascades” into the rear of the car seamlessly.

The two-door, four-seat car is basically identical to the standard European Opel. GM officials have not discussed the powertrain lineup that will be used on the car, but it is safe to assume it will be similar to that of the Opel. In Europe, the Cascada is powered by a 1.4-liter turbocharged gasoline engine, a 1.6-liter turbo, or a 2.0-liter diesel.

The drop-top could be a nice addition to the Buick lineup. The car will essentially be a Buick version of the Opel Cascada, which went on sale in the first half of 2013 in Europe. Minor exterior changes will be made to give it a more traditional Buick appearance. Plan to get your new Buick from us at DeVoe Buick GMC!

The Sierra 3500HD is the Ultimate Heavy Duty Pickup

The 2015 GMC Sierra 3500HD took home top honors in the 1-ton diesel category the heavy-duty challenge by Cars.com, PickupTrucks.com, and Mrtruck.com. The Sierra beat out the Ford F-350 which is equipped with a Powerstroke diesel engine and the Ram 2500 which features a Cummins diesel.

Sierra 3500HD

2015 GMC Sierra 3500HD

The Sierra 3500HD showed off its impressive control while towing and its diesel exhaust brake which will help drivers when towing larger loads for long periods of time. The Sierra also offers an impressive 0-60 mph time and great fuel economy. All three trucks were put to 19 different tests which included a quarter mile track, fuel economy, and tough hill inclines. All tests were completed using monster trailers.

Auto enthusiasts from Cars.com, PickupTrucks.com, and Mrtruck.com also like that although the 3500HD’s primary function is work, the interior boasts impressive technologies and plush luxury. Evaluators noted the 8-inch navigation screen and its comfy interior feel.

In the end, the car enthusiasts ranked the heavy-duty pickups. The Sierra 3500 finished first, the Ram 3500 finished second, and the Ford F-350 rounded out the group in the third spot.