The Buick Verano’s Tires Are Key to the Perfect Ride

Verano's TiresHave you ever considered how much planning and strategizing it takes to design the best tires for your vehicle? For the Buick Verano, the GM Tire-Wheel Systems group worked hard, collaborating with Continental Tire to provide you with tires that will not only get you from point A to point B, but will also maximize your driving experience, improve your fuel economy, and help to keep you safe.

Chris Arabian, a member of GM’s Tire-Wheel Systems team, said of the Verano’s tires, “For the Verano, we needed to ensure we provided ride comfort, while also balancing fuel economy and rolling resistance, and delivering an engaging driving experience.”

The Verano’s base trim is outfitted with 17-inch tires engineered to increase fuel economy and decrease rolling resistance.  The model’s Turbo trim wears 18-inch tires, improving the vehicle’s responsive handling and sporty drive.

We at DeVoe Buick GMC think GM’s team hit the nail on the head in choosing the Verano’s tires, but you can stop by and take a test drive to see for yourself.

Ad Agency Leo Burnett to Develop GMC’s Next Ad Campaign

GMC's Next Ad Campaign

2015 GMC Sierra HD Pickup

General Motors has big plans for its truck brand. GMC’s truck lineup has a ton to offer, but seems to be all-too-often overlooked by shoppers. That’s about to change with GMC’s next ad campaign, which is sure to catch the attention of pickup truck-shoppers nation-wide. GMC has partnered with ad agency Leo Burnett on a “big umbrella campaign” that will showcase GMC as a premium, refined truck brand.

The upcoming campaign will also feature individual lines using the same theme to highlight each vehicle’s high-end features and capabilities. Duncan Aldred, US vice president in charge of GMC and Buick. has commissioned famed ad agency Leo Burnett in an effort to help GMC begin to attract non-GM buyers and boost their growth.

“We’ve got to evolve that into something that builds the brand itself,” Aldred said to Automotive News during a media test drive of the 2015 GMC Canyon midsize pickup. “The hard bit is breaking through and getting people to recognize it.”

GMC is already seeing impressive success this year, as the brand’s sales rose 10% through September, which is the strongest performance of GM’s four brands. Much of that can be attributed to GMC’s high-end sub-brand, Denali, which accounted for 20% of GMC’s total sales last year.

Adding brand-new, engaging, and bold advertising will surely only help GMC in its quest to turn heads and establish itself as a brand that offers refined, quality pickup trucks.

Stop by DeVoe Buick GMC to see just what we’re talking about – you might be surprised!

Best GMC September Sales Since 2008

September marked the seventh straight month of sales gains for the GMC brand. It was also the best GMC September sales since 2008 with success rates up 28% year-over-year.

GMC September Sales

GMC Yukon

The 2015 GMC Yukon and Yukon XL had the biggest sales increase with retail sales up 76% when compared to last year. The GMC Acadia and Terrain also performed well and accounted for 38% of all GMC September sales.

“GMC’s growth in September hinged on offering distinctive style and sophistication in a number of packages, allowing a wide array of customers to find the one that best fits their lifestyle,” said Duncan Aldred, U.S. vice president, Buick and GMC, in a statement. “Expanding our pickup portfolio, especially with the new Canyon, allows GMC to further expand its horizons and reach new customers.”

GMC pickups also sold well, with the Sierra lineup gaining 20% when compared to last September. The heavy-duty 2500HD and 3500HD models are gaining in popularity and accounted for 27% of total Sierra retail sales last month.

The GMC lineup has always consisted of quality vehicles that are hard-working and long-lasting. Come find the GMC vehicle for you at DeVoe Buick GMC.

2015 GMC Canyon Accessories Round-Up

The 2015 GMC Canyon has begun making its way into dealerships nationwide. Besides introducing a number of segment firsts and earning several “best-in-class” titles (including fuel economy), the GMC Canyon was designed to fit into any lifestyle; and, it offers a variety of accessories so that buyers can make their Canyon their own.

2015 GMC Canyon Accessories

2015 GMC Canyon

“The Canyon is a lifestyle enabler, and accessories that support lifestyles of all types are an important of part of tailoring the truck to a customer’s exact needs,” remarked Duncan Aldred, vice president of GMC Sales and Marketing. “Therefore, the accessories take their inspiration from how customers use their vehicle ­– and they are crafted by the same team of engineers that created the Canyon, for exceptional integration.”

TheNewsWheel.com has outlined all of the 2015 GMC Canyon accessories:

One of the most exciting new features is GearOn™, a cutting edge cargo management system, which is described by the USPTSO as a “truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers, and cargo tie down rings.”

For the exterior of the 2015 GMC Canyon, the following accessories are available:

  • Chrome package
  • Exhaust tip
  • Grilles and grille inserts
  • Molded hood protector and splash guards
  • Rocker steps (off-road-style)
  • Tubular assist steps
  • Wheel locks

The interior can be enhanced with:

  • All-weather floor mats
  • Heated cloth seats
  • Carpeted floor mats

Trailering accessories include:

  • Trailer harness
  • Ball-mount trailer hitch
  • Receiver cover

Finally, the pickup box offers a number of exciting accessories:

  • Cargo net
  • Cargo divider
  • Drop-in bedliner
  • Removable cargo rings
  • Rubber mat
  • Tailgate liner
  • Tiered storage bar
  • Tool box (holds up to 250 pounds)

Stop by DeVoe Buick GMC today to learn more about the 2015 Canyon!