2015 Buick LaCrosse
If you’ve been watching TV for the past few months, you’ve probably noticed a shift in Buick’s marketing strategies. The brand has vastly improved its lineup, and people—both in those commercials and in real life—are definitely taking notice. It looks like the experts are taking notice now, too, as the new Buick LaCrosse recently won a well-deserved award for highest predicted reliability in its full-size sedan segment from Consumer Reports.
Allow us to list some of the great features that led to the Buick LaCrosse reliability award. First off, it has powertrain options—from the four-cylinder engine with 182 horsepower and eAssist technology to the V6 version with 304 horsepower. The LaCrosse also comes with OnStar 4G LTE Wi-Fi connectivity, all-wheel drive, and the exclusive Buick Hi-Per Strut suspension system.
Obviously, the LaCrosse outclasses the competition easily, so come see us here at DeVoe Buick GMC to see it in person. Our friendly staff is waiting to help you find the perfect Buick, so you can impress everyone in your new neighborhood with your brand new car—and surprise them when you tell them it’s actually a Buick!
Buick-GMC Vice President Duncan Aldred was the spotlight in a recent episode of Autoline This Week for a long interview. He talked about the success of both brands this past year, as well as the future of Buick and GMC.
Aldred just took on this position earlier this year, and is in a great place to continue the acceleration of both brands. When talking about GMC, Aldred said that lower fuel prices have helped the brand’s sales this past year, and he expects that momentum to continue into the 2016. Next year, GM will also launch a new ad campaign that will “tell the GMC story,” Aldred said, and “position it very much as a premium brand.”
As for Buick, Aldred said there are no plans to expand the five-car lineup much. He indicated that if it gets too big, it could “cannibalize itself, and everyone gets too confused.” With a relatively small lineup, this allows the brand to really focus on specific marketing and getting to know each individual vehicle.
For even more details about the future of both of these brands, check out the full 26-minute interview below.
What do you hope to see in the future of Buick and GMC?
2015 GMC Acadia
The crossover segment is currently one of the most rapidly growing segments in the car industry, making it no surprise that many carmakers are increasing the production rate of their crossover vehicles. General Motors is no exception to this and has recently invested $63 million in a Lansing Lambda CUV plant expansion. This plant builds some of GM’s most popular crossovers, such as the Chevrolet Traverse, GMC Acadia, and Buick Enclave.
“UAW members have a proud history of building quality vehicles in the Lansing Delta Township plant and they look forward to the changes and upgrades made possible by what workers and management are able to achieve by working together,” said UAW Vice President Cindy Estrada, who directs the union’s national GM Department. “The investment in the plant and in UAW Local 602 members means workers will have an updated environment in which they can continue delivering quality workmanship for years to come.”
2015 Buick Enclave
This new expansion will increase the plant’s floor space by roughly 263,000 square feet. Of that space, 181,000 will be dedicated for an updated body shop with cutting-edge robots. The rest of the space will be delegated to a paint show and an area for general assembly.
With this new space, it’s possible that GM might introduce a new crossover to its lineup. Make sure you check back to DeVoe Buick GMC later to see if there has been a new addition!
2015 GMC Sierra Denali
Prepare yourself. 2015 will be the year of GMC. Everywhere you turn, you’ll be learning something new about all of GMC’s great products. The automaker is planning what GM Authority is calling a “marketing blitz.”
Where there is a will, there is a way. Duncan Aldred, VP of GMC, said, “There is a will within the company.” And it’s that will which kickstarts what he calls a “big umbrella campaign” next year.
Aldred went on say that this huge campaign has got to evolve into “something that builds the brand itself.” With that, GMC is trying to increase brand recognition. They’ve certainly got the sales; they just need to augment their image.
Previously, the prestige and benefits of the Denali sub-brand have been passed by word-of-mouth among loyal customers. Not anymore. The focus of the marketing campaign will be the Denali sub-brand. This makes sense; 20% of sales in 2013 were Denali-enhanced GMCs, so why not start a brand-building Denali campaign?
Visit Devoe Buick GMC today!