Following its success as a China-exclusive model, the Buick Envision crossover will be debuting in the United States this upcoming summer as a 2016 model year. Buick’s crossover sales current make up 65% of the brand’s sales overall, making the decision to import the Envision–which will fill a niche between the Enclave and the Encore–a smart one.
The 2016 Encore is designed and engineered in America, but assembled at Buick’s plant in Shanghai. Featuring GM’s new global architecture for compact vehicles, an upscale look, and seating for five passengers, the new crossover is a luxurious and innovative but family-friendly addition to the company’s lineup. Other features include the standard turbocharged 252-hp Ecotec engine and Buick’s Active Twin Clutch AWD system.
The Buick Envision crossover is said to take some design cues from the rest of the Buick lineup, but with a contemporary edge as the company seeks to target a younger and more modern demographic–the demographic that made the crossover segment in general so wildly successful. With crossover sales dominating Buick’s numbers, the company has good reason to import this new addition to the family. We can’t wait to see it.
The crossover segment has become wildly popular in the past year and is now considered the fastest-growing vehicle class in the automotive industry. With so much clamor surrounding one segment, just about every manufacturer has gotten in on the fun–except for General Motors’ truck sub-brand GMC.
Now, the brand’s president Duncan Aldred is reportedly pushing for a GMC subcompact crossover to help the company dip its feet into the segment.
“That segment has grown so fast,” Aldred said in an interview with Automotive News. “I keep telling everyone, ‘How can General Motors’ truck brand not be in the fastest-growing segment in the industry, an SUV segment?’”
The success of the crossover can be seen in another GM brand–Buick. The Buick Encore lead the brand to a 53% sales increase in just 2014 alone, attesting to the segment’s incredible popularity among car buyers. Duncan Aldred happens to also be in charge at Buick, so his experience in working with crossovers and the success they bring is firsthand.
Buick Encore – Available at DeVoe Buick GMC
A GMC subcompact crossover has not been confirmed to be in production, but with the president pushing for such a vehicle to join GMC’s lineup, consumers shouldn’t be surprised if one is on the way very soon.