GMC to Begin Huge Brand-Building Denali Campaign Next Year
Prepare yourself. 2015 will be the year of GMC. Everywhere you turn, you’ll be learning something new about all of GMC’s great products. The automaker is planning what GM Authority is calling a “marketing blitz.”
Where there is a will, there is a way. Duncan Aldred, VP of GMC, said, “There is a will within the company.” And it’s that will which kickstarts what he calls a “big umbrella campaign” next year.
Aldred went on say that this huge campaign has got to evolve into “something that builds the brand itself.” With that, GMC is trying to increase brand recognition. They’ve certainly got the sales; they just need to augment their image.
Previously, the prestige and benefits of the Denali sub-brand have been passed by word-of-mouth among loyal customers. Not anymore. The focus of the marketing campaign will be the Denali sub-brand. This makes sense; 20% of sales in 2013 were Denali-enhanced GMCs, so why not start a brand-building Denali campaign?
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