First-Ever Buick Enclave Avenir Debuts for 2018 Model Year

The 2018 Buick Enclave will arrive completely redesigned later this year. Part of its new design will be the debut of the Avenir luxury sub-brand. The Enclave Avenir will represent the highest level of Buick luxury with premium materials, more versatility, and intuitive technology.

Buick Enclave Avenir“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

The Buick Enclave Avenir will come standard with advanced safety features, a Buick-first Rear Camera Mirror, a hands-free power-programmable liftgate, and more connectivity. In addition, it will feature distinctive styling elements like a three-dimensionsional mesh grille, pearl nickel 20-inch aluminum wheels, and Evonik Acrylite lighting.

Inside the Enclave Avenir, there will be spacious seating for up to seven passengers. In addition, it will provide more total cargo volume behind the first row than other luxury brand competitors.

The redesigned 2018 Buick Enclave, including the Avenir model, will be coming to DeVoe Buick GMC this fall.

Buick Avenir Sub-Brand to Debut in 2018

Buick AvenirAfter the popularity of its Avista concept, Buick has decided to launch its bold luxury sub-brand for the 2018 model year. The Buick Avenir sub-brand will be applied to existing Buick vehicles as a new luxury trim as well as future Buick cars.

Buick has spent the last few years reinventing itself, putting out cars like the convertible Cascada and the stylish Verano. With a reinvigorated brand, Buick hopes to use the Avenir lineup to attract younger customers and allow Buick to compete with other luxury brands.

According to Buick, the brand has quickly gained popularity with female customers, and half of new Buick buyers came from competitor brands, interested in Buick’s high-end luxury vehicles. Most Buick buyers are going for the top trim levels.

Avenir is the French word for “future” and will borrow from the 2015 Avista concept in design, maintaining the mesh grille. Details on the Avenir have been vague, but it will also have large-diameter wheels and interior accents like Avenir script and unique seat details. The Avenir cabin will “enhance the brand’s quiet, inviting environment,” according to a statement from Buick.

More details will be announced about the Avenir sub-brand in the coming months.