Buick Encore Sales Prompt Brand to Add More Engine Options

The Buick Encore has only been on the market for a couple years, but it’s already dominating its small crossover segment. Recently, it was one of the three 2015 Buick vehicles that won a 5-Year Cost to Own Award from KBB.com, and its continued success has the brand thinking big. In fact, the Buick Encore sales have the folks at Buick planning to add more engine options to the vehicle’s lineup very soon.

2015 Buick Encore

2015 Buick Encore

Currently, it only has one engine—a capable 1.4-liter turbocharged four-cylinder with 138 horsepower. But that will likely be changing soon. “I’d be lying if I said we’re not evaluating that,” said Duncan Aldred, vice president of Buick and GMC in the US. Aldred didn’t give us any details on what to expect, but we can always speculate on our own.

And speculate we shall! We’d expect to see Buick add a couple new engine options, including things like a 1.6-liter gasoline engine and a 1.6-liter turbodiesel as well. Both of those engines are already used in various ways in the GM lineup, so they would be easily to implement in the new Encore lineup. Come see us at DeVoe Buick GMC to learn more of our thoughts.

2015 Buick Encore Safety Rating Top in Government Crash Testing

2015 Buick Encore

The 2015 Buick Encore Recently Received a 5-Star Rating from the NHTSA

It looks like its vehicles’ appearances aren’t the only things Buick is revamping this year—the American carmaker is also revamping each vehicle’s safety. The National Highway Traffic Safety Administration (NHTSA) recently awarded the 2015 Buick Encore its top 5-Star Overall Safety Rating. With this award, Buick now has one of the safest lineups in the industry, with each vehicle—the Verano, Regal, LaCrosse, Enclave, and Encore—earning a 5-Star Overall score.

“Consumers are consistently surprised to discover Encore provides the characteristics they expect in our larger offerings–style, sophistication, connectivity and comfort,” commented Duncan Aldred, vice president of Buick. “NHTSA’s evaluation affirms Encore lives up to Buick’s safety reputation.”

The 2015 Buick Encore safety rating was earned after undergoing a rigorous crash test gauntlet, including front, side, and rollover tests. It also underwent a side pole impact test, which is the NHTSA’s newest assessment.

To see how safe Buick’s lineup truly is, make sure you visit DeVoe Buick GMC and give one of our models a test drive.

Buick Avenir Concept Exemplifies Brand’s Global Reach

Buick Avenir ConceptBuick has looked into the crystal ball to its future, and the brand’s future looks a lot like the Buick Avenir Concept.

Introduced earlier this month at the 2015 North American International Auto Show in Detroit, the Avenir concept brings a whole new level of passenger well-being and technology to the industry, along with a progressive design that will impress even the pickiest car buyers.

“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

With a body that reflects premium sports proportions, while representing the typical Buick design cues, the Avenir makes a lasting impression. The concept car features personal seating for four, a next-generation direct-injection V6 engine, driver-recognition features that automatically sync infotainment preferences, and Buick’s popular OnStar 4G LTE with WiFi hotspot.

This combination of stunning style and sophisticated features has created a terrific car that we can only hope will enter production. Make sure you check back to DeVoe Buick GMC to see if the Buick brand decides to include the Avenir in its lineup.

Buick Cascada Debut Happening in Detroit

Buick Cascada debutWe’ve long been hearing rumors about a new convertible, possibly called the Cascada, coming to the Buick lineup. Now, word is the Buick Cascada debut is happening at the North American International Auto Show in Detroit this week.

Besides the fact that the new convertible has been on its way, we haven’t known much about it, even its official name. Cascada is what the car is called in Europe under the Opel name, but Buick could very well have given it a new name for its US sales. It is expected to maintain much of the same styling of its European cousin—and  we at DeVoe Buick GMC won’t mind that at all.

If you’re making the trek to Detroit for the show, keep in mind the Buick display will be in a new location this year. Instead of sticking with its General Motors counterparts, Buick is cozying up to its luxury rivals like Infiniti and Acura. If you see the new convertible, tell us what you think about it in the comments below.

What do you hope to see or learn from the highly-anticipated Buick Cascada debut?

Buick IntelliLink Testing Pushes Your Buttons

Buick IntelliLink TestingToday’s world is all about computers—you have a computer in your phone, a computer on your desk, a computer in many of your household appliances, and even a computer in your car. All of this technology can, at the same time, make our lives both easier and more complicated.

If you drive a new Buick, then you most likely use the Buick IntelliLink system daily. This system allows you to plan your route, make phone calls, adjust the climate controls, listen to music, and more. To make sure it works every time you get behind the wheel, General Motors engineers have a special process for Buick IntelliLink testing.

Each week, an “automated test bench” presses the touchscreen buttons more than 2 million times and simulates 210 days of continuous in-car use. It even goes through real-world scenarios, such as a road trip from Detroit to Chicago, simulating the changes a driver would make along the way.

“We test our systems in real vehicles, but as humans, we can only log so many hours inside a car,” said Robert Rimkus, engineering group manager for GM’s Next Generation Infotainment systems, in a statement. “These automated test stations help us push IntelliLink to its limits, ensuring customers get a system that’s consistently reliable in their own vehicles.”

Want to test the Buick IntelliLink system for yourself? Stop by DeVoe Buick GMC today and take a look at our large lineup of Buick models.

Best Buick and GMC November Sales Since Early 2000s

Buick and GMC enjoyed their best November performances since the early 2000s, with Buick sales rising 13.8 percent and GMC sales rising 31.1 percent, marking the latter’s 10th consecutive month of year-over-year sales gains.

While numerous vehicles helped Buick achieve its best November in more than ten years, it was one standout vehicle that made it happen for GMC—the new, heavy-duty 2015 Sierra.

With sales of 22,458, the Sierra was up 57 percent for the month, marking its best November ever and helping GMC sell a total of 43,854 trucks.

Over at Buick, customers were drawn to the LaCrosse, Regal, and Verano, with sales increasing 53 percent, 32 percent, and 22.5 percent, respectively. The vehicle that made the biggest impact was the Encore SUV, which continued to bring new customers to Buick and enjoyed a 55.7 percent rise in sales.

Buick and GMC November Sales

2015 Buick Verano – A November Sales Winner for Buick

Come to DeVoe Buick GMC to find out for yourself just why Buick and GMC November sales are at their best since the early 2000s!

New Buick LaCrosse Receives Reliability Award

Buick LaCrosse reliability award

2015 Buick LaCrosse

If you’ve been watching TV for the past few months, you’ve probably noticed a shift in Buick’s marketing strategies. The brand has vastly improved its lineup, and people—both in those commercials and in real life—are definitely taking notice. It looks like the experts are taking notice now, too, as the new Buick LaCrosse recently won a well-deserved award for highest predicted reliability in its full-size sedan segment from Consumer Reports.

Allow us to list some of the great features that led to the Buick LaCrosse reliability award. First off, it has powertrain options—from the four-cylinder engine with 182 horsepower and eAssist technology to the V6 version with 304 horsepower. The LaCrosse also comes with OnStar 4G LTE Wi-Fi connectivity, all-wheel drive, and the exclusive Buick Hi-Per Strut suspension system.

Obviously, the LaCrosse outclasses the competition easily, so come see us here at DeVoe Buick GMC to see it in person. Our friendly staff is waiting to help you find the perfect Buick, so you can impress everyone in your new neighborhood with your brand new car—and surprise them when you tell them it’s actually a Buick!

The Future of Buick and GMC is Looking Bright

future of Buick and GMCBuick-GMC Vice President Duncan Aldred was the spotlight in a recent episode of Autoline This Week for a long interview. He talked about the success of both brands this past year, as well as the future of Buick and GMC.

Aldred just took on this position earlier this year, and is in a great place to continue the acceleration of both brands. When talking about GMC, Aldred said that lower fuel prices have helped the brand’s sales this past year, and he expects that momentum to continue into the 2016. Next year, GM will also launch a new ad campaign that will “tell the GMC story,” Aldred said, and “position it very much as a premium brand.”

As for Buick, Aldred said there are no plans to expand the five-car lineup much. He indicated that if it gets too big, it could “cannibalize itself, and everyone gets too confused.” With a relatively small lineup, this allows the brand to really focus on specific marketing and getting to know each individual vehicle.

For even more details about the future of both of these brands, check out the full 26-minute interview below.

http://www.youtube.com/watch?v=Gc35IlKkabs#t=734

What do you hope to see in the future of Buick and GMC?

The Buick Verano’s Tires Are Key to the Perfect Ride

Verano's TiresHave you ever considered how much planning and strategizing it takes to design the best tires for your vehicle? For the Buick Verano, the GM Tire-Wheel Systems group worked hard, collaborating with Continental Tire to provide you with tires that will not only get you from point A to point B, but will also maximize your driving experience, improve your fuel economy, and help to keep you safe.

Chris Arabian, a member of GM’s Tire-Wheel Systems team, said of the Verano’s tires, “For the Verano, we needed to ensure we provided ride comfort, while also balancing fuel economy and rolling resistance, and delivering an engaging driving experience.”

The Verano’s base trim is outfitted with 17-inch tires engineered to increase fuel economy and decrease rolling resistance.  The model’s Turbo trim wears 18-inch tires, improving the vehicle’s responsive handling and sporty drive.

We at DeVoe Buick GMC think GM’s team hit the nail on the head in choosing the Verano’s tires, but you can stop by and take a test drive to see for yourself.

Buick’s New Marketing Campaign Making a Splash

Buicks aren’t for old people anymore. The brand’s new marketing campaign has been launched, which pokes a bit of fun at the “old fogey” reputation Buick once carried. Today, the automaker boasts an attractive lineup of modern cars and crossovers that are attracting younger buyers who once ignored the Buick brand altogether.

Buick's new marketing campaign

2014 Buick Encore

Beginning earlier this year, General Motors began a complete re-launch of its brand with a new message: “Sure doesn’t look like a Buick!” There is no doubt that this campaign is working in the automaker’s favor. The commercials each feature people who can’t wrap their heads around the fact that the car in front of them is a Buick. Nielsen measurements rate one of the current spots as Buick’s top-rated commercial in several years.

This year, Buick continues its role as an NCAA sponsor, and appropriately, is releasing five new commercials over the course of the season. The Buick ads were created by Leo Burnett, and each one continues the theme of people failing to recognize a Buick when they see one.

Buick is GM’s fastest growing brand, with sales up 12 percent through July, compared to only 5 percent for the industry as a whole. Brand-new vehicles featuring modern designs, cutting edge technology, and premium materials combined with fun, fresh marketing efforts are contributing to Buick’s impressive success.

Check the commercials out here.

Are you ready to change the way you think about Buick? Stop by DeVoe Buick GMC to see what all the hype is about.

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