GMC has released the first of three commercials that are part of the brand’s new “Precision” ad campaign. The series focuses on the necessity of attention to detail across all successful professions and businesses, which is considered a core value for GMC.
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” said Duncan Aldred, vice president of GMC Sales and Marketing, in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum. GMC’s year-over-year sales gains are a strong indicator that premium GMC attributes resonate with customers who seek more from their vehicles.”
The first commercial, “Fastball,” debuted during an episode of ABC’s murder mystery series Secrets and Lies. Two additional commercials, called “Swish” and “Sharp,” will premier sometime during the year, accompanied by corresponding social media and print content.
This GMC “Precision” ad campaign is the first since the brand’s launch in 2000 to feature the entire GMC lineup. The three commercials point out that attention to detail, precision, and consistency are skills that transcend industries, important to GMC engineers and baseball players alike.
Stop by DeVoe Buick GMC to judge the craftsmanship of each of our vehicles for yourself!
2015 Buick LaCrosse
The latest J.D. Power Vehicle Dependability Study ranked Buick as one of the most dependable brands and also ranked three GMC models highest in their segments. Buick jumped up three spots—placing 2nd overall—and GMC was ranked as the 10th most dependable brand.
The GMC Sierra 1500, Yukon, and Terrain ranked highest in their respective segments, bringing about more positive attention for the brand.
Duncan Aldred, vice president of GMC Sales and Marketing, said, “The momentum continues at GMC with this recognition. We expect all of our vehicles to perform at the highest level every time a customer gets behind the wheel and this achievement validates our commitment to dependability and reliability.”
In addition to the GMCs, the Buick LaCrosse and Enclave were also ranked highest in their segment. All of this recognition from J.D. Power is a true testament to Buick’s and GMC’s focus on creating vehicles that wow at every level. To experience two of J.D. Power’s most dependable brands, visit us at DeVoe Buick GMC.
2015 GMC Sierra Available now at DeVoe!
It looks like GMC is elevating its Sierra pickup truck to entirely new standards. The American carmaker recently announced the 2015 GMC Sierra Elevation Edition pricing, showing that truck lovers don’t have to sacrifice capabilities, sleek looks, and connectivity for a low price.
“The Sierra Elevation Edition is all about expressive style and technology,” said Duncan Aldred, vice president of GMC Sales and Marketing. “Its customized appearance makes it a standout for style-conscious customers, while its technologies help keep them plugged into their connected lifestyles.”
Pricing for the Elevation Edition model stars at $34,865 for a two-wheel-drive model equipped with the standard 4.3-liter V6. The four-wheel-drive model with the same engine goes for $38,795, while an available 5.3-liter V8 engine ups the 4WD price to $39,890 and the 2WD price to $35,960. With these prices, the Sierra Elevation Edition offers body-color exterior appointments, 20-inch black-painted wheels, and projector-beam headlamps with LED signature lighting. It also includes standard connectivity features, such as the OnStar 4G LTE WiFi and GMC IntelliLink.
For more information on the 2015 GMC Sierra Elevation Edition, stop in to DeVoe Buick.
Check out the 2015 GMC Canyon at DeVoe Buick GMC!
When you think about the stereotypical family vehicle, you probably think about a minivan, SUV, or even just a regular sedan. But, did you know that the 2015 GMC Canyon is made for families?
Recently, Cars.com writer Carrie Kim was able to test drive the Canyon and was delightfully surprised by how family-friendly it really was. In her review, she wrote, “[the Canyon] offers all the luxuries and upgrades I’m usually looking for in a crossover, but still provides all of a pickup’s utility without any sacrifices. Its manageable size and all the bells and whistles could really appeal to many families—including my own.”
She noted there is plenty of room in the second row of the crew cab model to fit two forward-facing child seats. And, the Canyon uses a simple solution to make sure those seats fit in the way they should. Simply take out the headrest and slide it into the bottom seat cushion to make it a little longer to better accommodate your child’s seat.
Kim also said that for the first time, she and her husband started dreaming about all the fun trips they could take with the Canyon’s cargo and towing capabilities—up to 7,000 pounds when equipped with the towing package and V6 engine.
Come check out the family-friendly 2015 GMC Canyon today at DeVoe Buick GMC and we’ll show you how it can be the perfect vehicle for your family.
Believe it or not, a 1991 GMC Syclone, the exotic car of pickups, was recently discovered and is set to go up for bidding. The Syclone is quite a throwback for us here at DeVoe Buick GMC, a tribute to quality GMC engineering and performance.
So what makes this old pickup truck so great? The 1991 GMC Syclone performance capability is truly incredible, even by today’s standards. Its 4.3-liter V6 was capable of 280 hp, and it can do zero-to-60 in four seconds. According to GM Authority, there were only 3000 ever produced, few of which have been unearthed.
“Oh, and about the best acceleration attainable from a vintage 90s-mobile outside of an exotic Italian or German import. Granted, sure, the GMC Syclone might not tow your boat to the lake. But it’s a super truck; ditch the boat, go driving instead,” said Aaron Birch, automotive writer and filmmaker.
This particular model is all-original with only 7,400 miles, AWD, and a console-shift automatic transmission. This relic is just one example of the performance which GMC is constantly striving for.
Buick and GMC enjoyed their best November performances since the early 2000s, with Buick sales rising 13.8 percent and GMC sales rising 31.1 percent, marking the latter’s 10th consecutive month of year-over-year sales gains.
While numerous vehicles helped Buick achieve its best November in more than ten years, it was one standout vehicle that made it happen for GMC—the new, heavy-duty 2015 Sierra.
With sales of 22,458, the Sierra was up 57 percent for the month, marking its best November ever and helping GMC sell a total of 43,854 trucks.
Over at Buick, customers were drawn to the LaCrosse, Regal, and Verano, with sales increasing 53 percent, 32 percent, and 22.5 percent, respectively. The vehicle that made the biggest impact was the Encore SUV, which continued to bring new customers to Buick and enjoyed a 55.7 percent rise in sales.
2015 Buick Verano – A November Sales Winner for Buick
Come to DeVoe Buick GMC to find out for yourself just why Buick and GMC November sales are at their best since the early 2000s!
Everyone loves watching the Macy’s Thanksgiving Day Parade. The floats, balloons, and performances are enough to dazzle, and the nostalgia is palpable. This year’s 88th Macy’s Thanksgiving Day Parade was hauled down the streets of New York City by GMC vehicles, as it has been for 34 years.
This year the 2015 Canyon joined the fleet of 55 GMC automobiles. This brand-new midsize truck is proving its mettle by pulling the enormous floats. The Canyon has the capability to haul up to 7,000 lbs, leading its segment. It also takes its segment in horsepower (coming in at 200 hp or 305hp with different engine options) and EPA-estimated fuel economy (27 mpg or 26 with the options).
Stop by DeVoe Buick GMC to see the 2015 GMC Canyon!
Speaking of engine options, the Canyon comes equipped with either a 2.5-liter four-cylinder or a 3.6-liter V6 drivetrain under the hood. The Canyon starts at $21,880.
Here at DeVoe Buick GMC we are proud of our brand’s participation of such a beloved piece of American history and believe that GMC and its vehicles make this event possible.
Buick-GMC Vice President Duncan Aldred was the spotlight in a recent episode of Autoline This Week for a long interview. He talked about the success of both brands this past year, as well as the future of Buick and GMC.
Aldred just took on this position earlier this year, and is in a great place to continue the acceleration of both brands. When talking about GMC, Aldred said that lower fuel prices have helped the brand’s sales this past year, and he expects that momentum to continue into the 2016. Next year, GM will also launch a new ad campaign that will “tell the GMC story,” Aldred said, and “position it very much as a premium brand.”
As for Buick, Aldred said there are no plans to expand the five-car lineup much. He indicated that if it gets too big, it could “cannibalize itself, and everyone gets too confused.” With a relatively small lineup, this allows the brand to really focus on specific marketing and getting to know each individual vehicle.
For even more details about the future of both of these brands, check out the full 26-minute interview below.
What do you hope to see in the future of Buick and GMC?
2015 GMC Acadia
The crossover segment is currently one of the most rapidly growing segments in the car industry, making it no surprise that many carmakers are increasing the production rate of their crossover vehicles. General Motors is no exception to this and has recently invested $63 million in a Lansing Lambda CUV plant expansion. This plant builds some of GM’s most popular crossovers, such as the Chevrolet Traverse, GMC Acadia, and Buick Enclave.
“UAW members have a proud history of building quality vehicles in the Lansing Delta Township plant and they look forward to the changes and upgrades made possible by what workers and management are able to achieve by working together,” said UAW Vice President Cindy Estrada, who directs the union’s national GM Department. “The investment in the plant and in UAW Local 602 members means workers will have an updated environment in which they can continue delivering quality workmanship for years to come.”
2015 Buick Enclave
This new expansion will increase the plant’s floor space by roughly 263,000 square feet. Of that space, 181,000 will be dedicated for an updated body shop with cutting-edge robots. The rest of the space will be delegated to a paint show and an area for general assembly.
With this new space, it’s possible that GM might introduce a new crossover to its lineup. Make sure you check back to DeVoe Buick GMC later to see if there has been a new addition!