Buick Avenir Sub-Brand to Debut in 2018

Buick AvenirAfter the popularity of its Avista concept, Buick has decided to launch its bold luxury sub-brand for the 2018 model year. The Buick Avenir sub-brand will be applied to existing Buick vehicles as a new luxury trim as well as future Buick cars.

Buick has spent the last few years reinventing itself, putting out cars like the convertible Cascada and the stylish Verano. With a reinvigorated brand, Buick hopes to use the Avenir lineup to attract younger customers and allow Buick to compete with other luxury brands.

According to Buick, the brand has quickly gained popularity with female customers, and half of new Buick buyers came from competitor brands, interested in Buick’s high-end luxury vehicles. Most Buick buyers are going for the top trim levels.

Avenir is the French word for “future” and will borrow from the 2015 Avista concept in design, maintaining the mesh grille. Details on the Avenir have been vague, but it will also have large-diameter wheels and interior accents like Avenir script and unique seat details. The Avenir cabin will “enhance the brand’s quiet, inviting environment,” according to a statement from Buick.

More details will be announced about the Avenir sub-brand in the coming months.

Buick Avista Concept Wins ‘Best Future Concept’ Award in Detroit

Buick LogoThe Buick Avista Concept model recently won the Detroit News Reader’s Choice award for the Best Future Concept due to its innovative engineering and styling. This acclaimed model also just won the EyesOn Design Award for Design Excellence, making the Avista one of the most anticipated models of the season.

What makes the Avista so popular? According to Buick, the Avista is a sports model with features like the new Electronic Precision Shift technology, touch-pad door handles, a 3.0-liter Twin Turbo V6, and more. Plus, this model has a sleek two-door design with sharp contours and unforgettable LED headlights.

“This award is special because this is the Motor City and it was decided by people who reside here – alongside many of the men and women who poured their hearts and souls into this concept,” said Nesbitt. “Because Avista represents the future essence of Buick design, an award decided by consumers is a great vote of confidence.”

The award was given to the Avista design team after roughly 100 judges made the final vote. Not only does the Avista represent the future of Buick styling, but this model also anticipates the future of mobility. We can’t wait to see it shake up the market once it arrives.