Discontinued Buick Verano Makes Room for More Crossovers

A market trend toward crossovers is causing Buick to reconsider its lineup and make some adjustments. With a new mid-range crossover recently introduced to the market and two others already being sold under the Buick name, the luxury brand’s three sedans are beginning to fall behind their larger siblings in sales. One of the adjustments being made due to this trend is the removal of the Verano from Buick’s US lineup. The discontinued Buick Verano is expected to last through a 2017 model year before fading from the market.

2016 Buick Verano

2016 Buick Verano

In previous years, before the crossover skyrocketed to popularity, small cars like compact sedans were viewed as attainable entries for first-time luxury buyers. However, the compact Verano was overtaken in sales by the subcompact Encore, which is now Buick’s best-selling nameplate. Buick predicts over 70 percent of their U.S. sales over the next year will come from crossovers.

The move to phase out the discontinued Buick Verano mirrors current Buick sales chief Duncan Aldred’s core philosophy to focus resources on a few hard-hitting nameplates, as opposed to having a broad, diverse lineup that strains the company budget. The Verano only sold just over 31,000 units in 2015, a number that pales in comparison to the 2016 Envision’s predicted 50,000.

Buick Envision Crossover Coming to America Summer 2016

Buick LogoFollowing its success as a China-exclusive model, the Buick Envision crossover will be debuting in the United States this upcoming summer as a 2016 model year. Buick’s crossover sales current make up 65% of the brand’s sales overall, making the decision to import the Envision–which will fill a niche between the Enclave and the Encore–a smart one.

The 2016 Encore is designed and engineered in America, but assembled at Buick’s plant in Shanghai. Featuring GM’s new global architecture for compact vehicles, an upscale look, and seating for five passengers, the new crossover is a luxurious and innovative but family-friendly addition to the company’s lineup. Other features include the standard turbocharged 252-hp Ecotec engine and Buick’s Active Twin Clutch AWD system.

The Buick Envision crossover is said to take some design cues from the rest of the Buick lineup, but with a contemporary edge as the company seeks to target a younger and more modern demographic–the demographic that made the crossover segment in general so wildly successful. With crossover sales dominating Buick’s numbers, the company has good reason to import this new addition to the family. We can’t wait to see it.