Buick Offers 24-Hours of Happiness Test Drive for Limited Time

We’ve heard the story before. You came to DeVoe Buick GMC for your scheduled test drive of that Buick you’ve had your eye on for the past few months.

Unfortunately, it’s been one of those days: you were late to pick up the kids from summer camp, which also meant you were late to her doctor’s appointment and his swim practice. Of course, that made you 20 minutes late for your test drive appointment and your mind is everywhere but focused on the luxurious vehicle you now get to drive for only 40 minutes before you have to retrace your steps and pick up the kids.

It’s a good thing Buick is offering the 24-Hours of Happiness Test Drive program.

While it doesn’t take long to fall in love with a Buick, the automaker recognizes that it helps to be able to spend more time with the vehicle, especially when that time is relatively free of stress and you can enjoy driving. That’s why the 24-hour test drive program not only allows you to drive through your everyday routine during that 24 hours; it also provides participants with advice on reducing stress and experiencing the happiness that comes from driving a Buick.

Exclusive online content is available to promote a happy driving experience, including a recipe for a custom in-car fragrance, basic yoga exercises for a relaxing ride, and more.

Go ahead. Forget about your almost-missed test drive and add the Buick 24-Hours of Happiness Test Drive to your schedule as soon as possible.

Buick Lineup

Take your favorite Buick on a 24-Hour Test Drive!

GMC “Precision” Ad Campaign Showcases the Entire Lineup of Premium Trucks, SUVs, and Crossovers

GMCGMC has released the first of three commercials that are part of the brand’s new “Precision” ad campaign. The series focuses on the necessity of attention to detail across all successful professions and businesses, which is considered a core value for GMC.

“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” said Duncan Aldred, vice president of GMC Sales and Marketing, in a statement. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum. GMC’s year-over-year sales gains are a strong indicator that premium GMC attributes resonate with customers who seek more from their vehicles.”

The first commercial, “Fastball,” debuted during an episode of ABC’s murder mystery series Secrets and Lies. Two additional commercials, called “Swish” and “Sharp,” will premier sometime during the year, accompanied by corresponding social media and print content.

This GMC “Precision” ad campaign is the first since the brand’s launch in 2000 to feature the entire GMC lineup. The three commercials point out that attention to detail, precision, and consistency are skills that transcend industries, important to GMC engineers and baseball players alike.

Stop by DeVoe Buick GMC to judge the craftsmanship of each of our vehicles for yourself!

Buick’s New Marketing Campaign Making a Splash

Buicks aren’t for old people anymore. The brand’s new marketing campaign has been launched, which pokes a bit of fun at the “old fogey” reputation Buick once carried. Today, the automaker boasts an attractive lineup of modern cars and crossovers that are attracting younger buyers who once ignored the Buick brand altogether.

Buick's new marketing campaign

2014 Buick Encore

Beginning earlier this year, General Motors began a complete re-launch of its brand with a new message: “Sure doesn’t look like a Buick!” There is no doubt that this campaign is working in the automaker’s favor. The commercials each feature people who can’t wrap their heads around the fact that the car in front of them is a Buick. Nielsen measurements rate one of the current spots as Buick’s top-rated commercial in several years.

This year, Buick continues its role as an NCAA sponsor, and appropriately, is releasing five new commercials over the course of the season. The Buick ads were created by Leo Burnett, and each one continues the theme of people failing to recognize a Buick when they see one.

Buick is GM’s fastest growing brand, with sales up 12 percent through July, compared to only 5 percent for the industry as a whole. Brand-new vehicles featuring modern designs, cutting edge technology, and premium materials combined with fun, fresh marketing efforts are contributing to Buick’s impressive success.

Check the commercials out here.

Are you ready to change the way you think about Buick? Stop by DeVoe Buick GMC to see what all the hype is about.