A market trend toward crossovers is causing Buick to reconsider its lineup and make some adjustments. With a new mid-range crossover recently introduced to the market and two others already being sold under the Buick name, the luxury brand’s three sedans are beginning to fall behind their larger siblings in sales. One of the adjustments being made due to this trend is the removal of the Verano from Buick’s US lineup. The discontinued Buick Verano is expected to last through a 2017 model year before fading from the market.
2016 Buick Verano
In previous years, before the crossover skyrocketed to popularity, small cars like compact sedans were viewed as attainable entries for first-time luxury buyers. However, the compact Verano was overtaken in sales by the subcompact Encore, which is now Buick’s best-selling nameplate. Buick predicts over 70 percent of their U.S. sales over the next year will come from crossovers.
The move to phase out the discontinued Buick Verano mirrors current Buick sales chief Duncan Aldred’s core philosophy to focus resources on a few hard-hitting nameplates, as opposed to having a broad, diverse lineup that strains the company budget. The Verano only sold just over 31,000 units in 2015, a number that pales in comparison to the 2016 Envision’s predicted 50,000.
The crossover segment has become wildly popular in the past year and is now considered the fastest-growing vehicle class in the automotive industry. With so much clamor surrounding one segment, just about every manufacturer has gotten in on the fun–except for General Motors’ truck sub-brand GMC.
Now, the brand’s president Duncan Aldred is reportedly pushing for a GMC subcompact crossover to help the company dip its feet into the segment.
“That segment has grown so fast,” Aldred said in an interview with Automotive News. “I keep telling everyone, ‘How can General Motors’ truck brand not be in the fastest-growing segment in the industry, an SUV segment?’”
The success of the crossover can be seen in another GM brand–Buick. The Buick Encore lead the brand to a 53% sales increase in just 2014 alone, attesting to the segment’s incredible popularity among car buyers. Duncan Aldred happens to also be in charge at Buick, so his experience in working with crossovers and the success they bring is firsthand.
Buick Encore – Available at DeVoe Buick GMC
A GMC subcompact crossover has not been confirmed to be in production, but with the president pushing for such a vehicle to join GMC’s lineup, consumers shouldn’t be surprised if one is on the way very soon.
2015 GMC Acadia
The crossover segment is currently one of the most rapidly growing segments in the car industry, making it no surprise that many carmakers are increasing the production rate of their crossover vehicles. General Motors is no exception to this and has recently invested $63 million in a Lansing Lambda CUV plant expansion. This plant builds some of GM’s most popular crossovers, such as the Chevrolet Traverse, GMC Acadia, and Buick Enclave.
“UAW members have a proud history of building quality vehicles in the Lansing Delta Township plant and they look forward to the changes and upgrades made possible by what workers and management are able to achieve by working together,” said UAW Vice President Cindy Estrada, who directs the union’s national GM Department. “The investment in the plant and in UAW Local 602 members means workers will have an updated environment in which they can continue delivering quality workmanship for years to come.”
2015 Buick Enclave
This new expansion will increase the plant’s floor space by roughly 263,000 square feet. Of that space, 181,000 will be dedicated for an updated body shop with cutting-edge robots. The rest of the space will be delegated to a paint show and an area for general assembly.
With this new space, it’s possible that GM might introduce a new crossover to its lineup. Make sure you check back to DeVoe Buick GMC later to see if there has been a new addition!
2014 Buick Encore – Available now at DeVoe Buick GMC!
Drivers everywhere are choosing Buick for its affordable luxury. One of the most popular models is the 2014 Encore compact crossover. The Encore is perfect for those who like to sit high like in an SUV while maintaining great efficiency and enjoying the convenience of a smaller car. Motor Authority recently released an article stating that Buick may be introducing a new crossover!
The Buick Envision Crossover is set to be available sometime in 2015, but will start out in the Chinese market. Speculators show that the Envision Crossover will fit just between the Encore and Enclave. It is slightly bigger than the Encore, but not quite as big as the Enclave. Interior features include a leather-wrapped and heated steering wheel, steering wheel-mounted audio controls, cruise control, panoramic sunroof, noise canceling system, and leather accentuated accents.
Buick suspected new crossover is powered by a 2.0-liter four cylinder engine and a six-speed automatic transmission. The Envision will have Buick’s FlexRide suspension system which will give drivers the ability to switch between four distinct driving modes.
Here at DeVoe we hope that the Envision will be available here in the U.S. soon, until then we will wait for its official unveiling on August 28th! Stay tuned…