New Buick Encore Unveiled in New York for 2017

2016 Buick Encore

2016 Buick Encore

At the York International Auto Show, Buick revealed the fourth and last model the brand will be launching in 2016: the new Buick Encore, revised and updated for the 2017 model year. Over the past year, the Encore became the United States’ most popular small SUV, and so strengthening the appeal of the 2017 Encore was part of Buick’s strategy to refresh and reinvigorate the brand’s lineup for a more youthful, trendy demographic.

One of the most significant additions to the 2017 Buick Encore’s extensive list of features is the inclusion of both Apple CarPlay and Android Auto compatibility. In an increasingly tech-savvy segment, connectivity features such as smartphone-compatible user interfaces are crucial to staying ahead of the competition. Also noted at the presentation was the introduction of a brand-new, next-generation IntelliLink system in the interior, paired to an 8-inch color touchscreen.

Other modern tech added to the Buick Encore unveiled in NY includes Buick’s new QuietTuning engineering, which combines both active and passive methods of sound-cancellation to provide a more relaxing, comfortable atmosphere. Push-button start and keyless entry were also included with the Buick Encore shown at the auto show.

Buick will now be offering SUVs in all three major SUV segments, with the Encore falling into the small SUV segment, the Enclave in the large SUV segment, and the new Envision coming in directly between the two. After statistics showed that over 60 percent of Buick’s sales now come from SUVs, the shift in focus was strategic for the brand.

It was announced that the new Buick Encore will be launching later this year in fall of 2016. Information on the SUV’s five different trim levels was also released, ranging from the entry-level Encore 1SB to the high-end Encore Premium 1SN. Additionally, front-wheel drive comes standard, with all-wheel drive as an option.

Buick Envision Crossover Coming to America Summer 2016

Buick LogoFollowing its success as a China-exclusive model, the Buick Envision crossover will be debuting in the United States this upcoming summer as a 2016 model year. Buick’s crossover sales current make up 65% of the brand’s sales overall, making the decision to import the Envision–which will fill a niche between the Enclave and the Encore–a smart one.

The 2016 Encore is designed and engineered in America, but assembled at Buick’s plant in Shanghai. Featuring GM’s new global architecture for compact vehicles, an upscale look, and seating for five passengers, the new crossover is a luxurious and innovative but family-friendly addition to the company’s lineup. Other features include the standard turbocharged 252-hp Ecotec engine and Buick’s Active Twin Clutch AWD system.

The Buick Envision crossover is said to take some design cues from the rest of the Buick lineup, but with a contemporary edge as the company seeks to target a younger and more modern demographic–the demographic that made the crossover segment in general so wildly successful. With crossover sales dominating Buick’s numbers, the company has good reason to import this new addition to the family. We can’t wait to see it.