New 2017 Verano Design: Stunning Sophistication

2017 Buick Verano

2017 Buick Verano

The 2017 Verano design has fans talking. This model comes with a lightweight body that has been restyled like never before. This completely overhauled appearance is made to modernize the Verano while also improving fuel economy and adding luxury. If you want a sophisticated, advanced car, look no further than the new Buick Verano.

According to GM Authority, the new Verano comes with a compact design that is perfect for tight city streets as well as the open road. This fresh compact body has also allowed engineers to cut a significant amount of weight off the Verano, improving fuel economy, performance, and handling. The compact look is just the start, though.

The Verano is also getting an entirely new exterior, with a bold front end, sweeping contours, and available LED lighting. The interior is getting added space, as well as exclusive materials and sophisticated styling. This includes things like leather trim, high-contrast stitching, chrome trim, and wood inlays.

Under the hood will be a turbocharged four-cylinder engine as well, offering optimum performance and gas mileage. While previous model years had naturally aspirated engines, this new turbocharged powertrain will help drivers save at the pump while also reducing unnecessary emissions. These are just some of the great new features set to be released on the new Buick Verano.

GMC to Begin Huge Brand-Building Denali Campaign Next Year

brand-building Denali campaign

2015 GMC Sierra Denali

Prepare yourself. 2015 will be the year of GMC. Everywhere you turn, you’ll be learning something new about all of GMC’s great products. The automaker is planning what GM Authority is calling a “marketing blitz.”

Where there is a will, there is a way. Duncan Aldred, VP of GMC, said, “There is a will within the company.” And it’s that will which kickstarts what he calls a “big umbrella campaign” next year.

Aldred went on say that this huge campaign has got to evolve into “something that builds the brand itself.” With that, GMC is trying to increase brand recognition. They’ve certainly got the sales; they just need to augment their image.

Previously, the prestige and benefits of the Denali sub-brand have been passed by word-of-mouth among loyal customers. Not anymore. The focus of the marketing campaign will be the Denali sub-brand. This makes sense; 20% of sales in 2013 were Denali-enhanced GMCs, so why not start a brand-building Denali campaign?

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