At the York International Auto Show, Buick revealed the fourth and last model the brand will be launching in 2016: the new Buick Encore, revised and updated for the 2017 model year. Over the past year, the Encore became the United States’ most popular small SUV, and so strengthening the appeal of the 2017 Encore was part of Buick’s strategy to refresh and reinvigorate the brand’s lineup for a more youthful, trendy demographic.
One of the most significant additions to the 2017 Buick Encore’s extensive list of features is the inclusion of both Apple CarPlay and Android Auto compatibility. In an increasingly tech-savvy segment, connectivity features such as smartphone-compatible user interfaces are crucial to staying ahead of the competition. Also noted at the presentation was the introduction of a brand-new, next-generation IntelliLink system in the interior, paired to an 8-inch color touchscreen.
Other modern tech added to the Buick Encore unveiled in NY includes Buick’s new QuietTuning engineering, which combines both active and passive methods of sound-cancellation to provide a more relaxing, comfortable atmosphere. Push-button start and keyless entry were also included with the Buick Encore shown at the auto show.
Buick will now be offering SUVs in all three major SUV segments, with the Encore falling into the small SUV segment, the Enclave in the large SUV segment, and the new Envision coming in directly between the two. After statistics showed that over 60 percent of Buick’s sales now come from SUVs, the shift in focus was strategic for the brand.
It was announced that the new Buick Encore will be launching later this year in fall of 2016. Information on the SUV’s five different trim levels was also released, ranging from the entry-level Encore 1SB to the high-end Encore Premium 1SN. Additionally, front-wheel drive comes standard, with all-wheel drive as an option.